3x3 Directory
Welcome to the 3x3 Illustration Directory
More and more art directors are rediscovering the power of illustration. Not just editorial. But when you look at advertising today, you’ll see agencies using illustration in interesting ways whether it's for Gap, United, Coca-Cola or this holiday’s Starbucks multimedia campaign. Art directors know how to get their message to stand out, illustration helps.
Commissioning an artist is like adding a new face to the creative team. While we art directors think both visually and verbally, illustrators think visually and will always add a new dimension to a concept. While an art director might have have a couple of ideas for a visual, artists have that many more and the results are far better than many imagined solutions. The secret? Don’t treat them like a pair of hands, add their brain and you’ll always come out ahead.
—Charles Hively, Publisher
3x3, The Magazine of Contemporary Illustration
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